Social media’s latest fast-food fascination has a simple formula: one sesame burger bun plus 20 slices of American cheese.
This invention from Burger King Thailand has no sauce, pickle or vegetable adornments. Nor does it have a patty. By many accounts, the cheese is often not even grilled or melted.
The so-called Real Cheeseburger prompts disbelief, but Burger King Thailand confirmed the new menu item was real in a Facebook post announcing it on Sunday: “Not for fun, this is for real!”
The sandwich was priced at 109 Thai Baht (about $3.15), and Thursday would be the last day it was available, the company said. In an email, it described the Real Cheeseburger as a “limited-time offer.”
The sandwich’s life span was less than a week.
While the Real Cheeseburger was never recognised as a culinary masterpiece, its distinctive cheese tower geometry and terrifying ingredient simplicity attracted outsize attention.
Social media posts showed customers sampling the sandwich, with mounds of American cheese seeming to fuse together with each bite.
Reviews of the Real Cheeseburger were not kind.
On the Thai news site Coconuts Bangkok, Nicky Tanskul said “it was the driest burger I’ve ever tasted” because it lacked sauce and a patty.